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Swarovski Celebrates 60th!

CRANSTON, R.I. - SWAROVSKI OPTIK announces the company's 60th anniversary celebration and is offering its anniversary edition binoculars at sensational prices. 2009 marks 60 years since company founder Wilhelm Swarovski placed the company's first binoculars on the market. Then as now, SWAROVSKI OPTIK supplies absolutely first-class binoculars.

The 60th anniversary models include SWAROVSKI OPTIK'S top binoculars: the internationally acknowledged, multi-award winning EL and SLC binoculars each with a Lift Carrying Strap bearing the anniversary emblem. This unique offer is valid from April 1 through August 31, 2009 (or while supplies last) in conjunction with participating retail partners.

Over the years, the range has been expanded to include outstanding rifle scopes, spotting scopes and optronic instruments, which all combine diamond-bright optics with perfect ergonomics and a slim design with unique functionality and ruggedness. Thanks to their innovative technologies and high-precision construction, sport optics from SWAROVSKI OPTIK will last for generations.

"During our company's 60th anniversary, we would like to give our customers the opportunity to celebrate with us as part of a unique anniversary offer, enabling them to become part of this historic celebration." commented Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA.

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WWW.SWAROVSKIOPTIK.COM


Media Contact:
Dean J. Capuano, Communications Manager
SWAROVSKI OPTIK NORTH AMERICA LTD
2 Slater Road, Cranston, Rhode Island 02920
Tel. 800-426-3089 x 2957, Fax 877-287-8517
Dean.Capuano@swarovskioptik.us