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The Sportsman Channel Joins "No Child Left Inside" Coalition

NEW BERLIN, Wisc. - The Sportsman Channel announced today it has joined a coalition supporting the "No Child Left Inside" bill to improve outdoor and environmental education for school children of all ages across America. Coalition members include individual and business leaders from environmental, outdoors, education and public health groups.

The "No Child Left Inside Act of 2008" was initiated to create new funding and resources to support outdoor education in our public schools. Over the past decade, the education and participation of youth in the outdoors has declined significantly. This act hopes to re-introduce a new generation to the outdoors, outdoor activities and conservation. The United States House of Representatives will be voting soon on the "No Child Left Inside Act of 2008".

Additionally, the Sportsman Channel and parent company, InterMedia Outdoors, Inc. (IMO), are currently developing a program that supports the education and participation of the outdoors among school-aged children. The program's goal is to educate youth on the wonders of nature, outdoor activities and conservation, hoping to revitalize a new generation's participation and protection of the outdoors. Details of the program will be released later this month.

"The Sportsman Channel is 100% committed to showing this generation the joys of the outdoors and outdoor activities," said Mark Kang, head of Affiliate Relations for The Sportsman Channel. "Experiencing and exploring the outdoors through activities like fishing is an important element of growth. Coalitions like 'No Child Left Inside' and our future education program will help with the overall goal of providing a healthier and happier generation and environment. And we look forward to building our new education program and partnering with our cable affiliates."

"We are thrilled to put the full resources of IMO behind this worthy cause. We want to help re-introduce our youth to the outdoors and how to care for our environment," said IMO CEO Jeff Paro. "As the leader and largest provider of content dedicated to sportsmen and the outdoors, we are uniquely qualified to create entertaining and educational programs that will lead to a bright and successful future for our environment and all the outdoor activities millions enjoy daily."

About The Sportsman Channel
Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2007, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Check out TSC's new, interactive website and sign up for a free program guide/magazine at www.thesportsmanchannel.com.

About InterMedia Outdoors
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts. The vast resources of the IMO portfolio include: the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 16 national magazines, including powerful brands such as In-Fisherman, Florida Sportsman, Guns&Ammo, and Petersen's Hunting; 30 regional magazines; 11 market-leading television productions; The Sportsman Channel; syndicated radio programming; multiple consumer events such as the Great Outdoors Festival; and the largest library of outdoors television programming.

Media Contact:
Kim Hawkins, The Sportsman Channel, 212-675-6750 x105, khawkins@thesportsmanchannel.com.
Amy Sorrells, Sedan Communications, 404-550-4885, amyssorrells@comcast.net